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Collective Mark
Definition:
A trademark or service mark used, or intended to be used, in commerce, by the members of a cooperative, an association, or other collective group or organization.
TTAB
Definition:
Trademark Trial and Appeal Board -- an administrative tribunal at the USPTO. It has jurisdiction over appeals from decisions of the Trademark Office, as well as opposition proceedings and cancellation proceedings.
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Endangered Species Chocolate Launches New Label, WebsiteIndianapolis-based Endangered Species Chocolate (ESC), the nation’s leading brand of all-natural chocolate, has redesigned its chocolate bar labels to better represent its delicious gourmet products and reflect the company’s core value: Reverence for Life.
In connection with this new branding initiative, ESC completely revamped its Web site, chocolatebar.com. The company’s enhanced Internet presence includes a user-friendly
e-commerce portal, attractive design elements that incorporate the new logo, and extensive background information on ESC, its philanthropic efforts and endangered species.
Reverence for Life manifests itself in the triad: endangered species recovery, habitat conservation and compassion for fellow humans. ESC’s new logo is inspired by a cacao tree bearing three cacao fruit, which represent this vital triad. The logo takes a place of prominence on each label front.
Read more at insideindianabusiness.com/newsitem.asp?ID=17103
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